SHOWCASE  ·  RADIO & TELEVISION

Cardiac Fulfillment

YAKIMA VALLEY MEMORIAL HOSPITAL

Calling to schedule your heart attack? We'll be glad to help you. When Yakima Valley Memorial Hospital asked CMBell Company to come up with creative that was unexpected, we developed this cardiac radio ad that deploys humor to arrest the attention of the listener. But stay tuned, and you'll find out that Memorial is the hospital to turn to if you want to stay away from heart disease—and out of the hospital.

tags: advertising, health care, radio