SHOWCASE  ·  ADVERTISING CAMPAIGN  ·  MOTION GRAPHICS & VIDEO
DISPLAY & OUTDOOR  ·  PRINT, ANNUAL REPORT & DIRECT MAIL

WE

ST. ANTHONY NORTH

Is an anniversary a marketing event? It certainly provides an opportunity to retell your story, but we think it’s more. Several of our clients are in various stages of applying for the Malcolm Baldridge National Quality Award, and recently one of them told us that winners of this prestigious award evoke their history in powerful ways to fortify their operation. They value, preserve and draw meaning from their story on a regular basis.

Keeping your history alive inspires and recognizes staff and stakeholders, preserves essential elements of your culture and creates focus on important messages. Because the rewards are so rich, we get excited about helping organizations celebrate important milestones—and were pleased to recently have the privilege of working with St. Anthony North Hospital in Westminster, Colorado, to celebrate their 40^th.  St. Anthony North began as a satellite campus 40 years ago, but today stands as an entity in its own right.  This milestone gave us the chance to help them celebrate their history and share their vision for the future.

We used a combination of outdoor, print, direct mail and social media channels to deliver St. Anthony North’s anniversary message—WE: You, me and St. Anthony North, Side by side for 40 years. The campaign reinforced their strong sense of community, cast a vision for the future and recognized employees, physicians, board members and stakeholders for their role in achieving this milestone. A series of mini videos and motion graphic ads created diverse tools well-suited to social media messaging. 

As this project reminded us, there is immeasurable value in recognizing the people who have made a company successful. An anniversary is a perfect time to not only celebrate, but to affirm and reinforce your key brand messages.