SHOWCASE  ·  RADIO & TELEVISION

In an Emergency

LITTLETON ADVENTIST HOSPITAL
 

Even in a Web-driven world, sometimes radio is still the best medium to deliver a message to an on-the-go audience. Littleton Adventist Hospital was eager to showcase a new piece of technology, and our challenge was to humanize it—to show the life-saving impact it would make on real people.  In this spot, we used dialogue and sound effects to help create an ear-grabbing contrast between how little can be achieved in 13 seconds—and how much.

Trauma Too
We also worked with Littleton Adventist Hospital to communicate a compelling radio message about their emergency center's Level II trauma designation. Because most consumers don't know what this designation means, we used fictional dialogue to help them understand how it might benefit them in an emergency.

A Moment in Time
In promoting Littleton Adventist Hospital’s Level III Neonatal Intensive Care Unit, we chose to emphasize the wonder of birth, and dramatize in an evocative audio montage the profound flights of thought it inevitably conjures in a new parent. In an increasingly visually-oriented society, radio can sometimes still engage the imagination in a way literal images cannot.

tags: advertisement, health care, radio