Celebrating 100 Years
The Law Firm of Gresham Savage needed a brand makeover, and their 100-year anniversary was the perfect time to do this. Starting with a new logo and business system, we developed a look for the firm that became the foundation for their centennial messaging which included interior banners, apparel, outdoor boards, print ads, direct mail and a holiday e-card.
In addition to including a brochure on their services, an upscale centennial direct mail included a beautifully packaged gift of note cards, featuring local historical images, and a Gresham Savage pen—all offered as a way of saying thank you to the community for making their success possible.
The holiday e-card built on the historical images and delivered a message of stability and trustworthiness throughout the last century of American history.
The direct mail piece for this campaign was the recipient of an award, read about it here.
tags: advertising, apparel, banner, billboard, branding, brochure, campaign, card, direct mail, display, e-card, folder, law, motion graphics, outdoor, photo direction, print, web