Today’s health care consumers are researching prospective doctors and providers on-line before making their choice. Yet sadly, too often they are met with minimal information.
To grow a practice, physicians need to provide doctor-shoppers not only information about their expertise and education, they need to create a connection. Video is an ideal way to supplement your practice-building activities. The example below:
- Pairs professionalism with the personal
- Lays the groundwork for an introduction
- Helps patients see if the provider is a good fit for him or her
- Is affordable to produce
- Is quick to produce (30 days or less)