SHOWCASE  ·  ADVERTISING CAMPAIGN  ·  MOTION GRAPHICS & VIDEO
PRINT, ANNUAL REPORTS & DIRECT MAIL  ·  RADIO & TELEVISION

100 Reasons

YAKIMA VALLEY MEMORIAL HOSPITAL

Yakima Valley Memorial Hospital is one of those rare community treasures—an icon of independence, resolve and devotion to its community.  Strong internal and external communication is central to preserving this kind of heritage, and developing strategies to achieve this is one of our favorite assignments.

Working with their team, we created a series of television, radio and print ads to tell their unique story—sometimes focusing on key service lines and other times delivering their key brand messages. At the center of this campaign was the 100 Reasons to Count on Memorial tagline, which allowed them to connect all of their messaging under a single banner.

To stretch their budget, we used beautifully shot still photography for the TV ads designed to be repurposed in other venues. The messages all build on the notion of trust—one of the most important elements in selecting a hospital or doctor.

The magazine ads received awards which you can read about here and here.

tags: advertising, campaign, health care, print, radio, television